Frilays, a company that markets packaged and processed foods in the United States, introduces a new flavour of microwave popcorn.To promote customer trials of the product, Frilays exhibits the products near the checkout counters in many retail outlets.This strategy is an example of a:

Question

Quizplus · Accepted Answer

A POP (Point of Purchase) display is a marketing strategy where products are placed near the checkout area to attract customer attention and encourage impulse buying.

Frilays, a Company That Markets Packaged and Processed Foods in the United