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People in Marketing Are Often Singled Out as the Root

Question 9

Multiple Choice

People in marketing are often singled out as the root cause of ethical concerns because:


A) they are trained in the art of effective persuasive communication.
B) consumers recognize marketers are not as quantitatively skilled as accounting and finance people.
C) they interact directly with consumers.
D) accounting scandals are often caused by marketers.
E) marketers, by definition, are less ethical than other company employees.

Correct Answer:

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