During which phase of the strategic marketing plan would the firm address the issue of being prepared to support the development of an ethical climate?

Name: During which phase of the strategic marketing plan would the firm address the issue of being prepared to support the development of an ethical climate?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the planning phase, a firm sets the foundation for its strategic marketing plan, including establishing an ethical climate by defining its mission, values, and ethical guidelines.

During Which Phase of the Strategic Marketing Plan Would the Firm