Research Has Shown That the Firms Which Respond in the First

Research has shown that the firms which respond in the first few hours of a crisis with an organized plan and with compassion for those affected:

A) are more likely to be sued but pay smaller judgments than those firms which did not respond quickly.
B) are implementing their corporate social responsibility plans effectively.
C) have better business ethics than marketing ethics.
D) suffer fewer long-term effects on their reputations and the level of trust among consumers.
E) are more likely to be creative marketers than those firms which did not respond quickly.