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Which of the Following Is True About the Ethical and Social

Question 78

Multiple Choice

Which of the following is true about the ethical and social criticisms of marketing?


A) Marketers are criticized only when they deliberately breach the trust of their customers or the general public by engaging in unethical practices.
B) There is no question of unethical company conduct if the firm's promotional activities are legal.
C) Deceptive advertising regarding the features of a product has become so common that it often escapes criticism.
D) Penalizing companies for deceptive advertising boosts customers' confidence and trust in marketers.
E) Marketers are criticized for making people feel more valued for using the products than for
Who they are as individuals.

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