Solved

Fraudulent Usage, Inability to Attract Potentially Brand-Loyal Customers, and Use

Question 84

Multiple Choice

Fraudulent usage, inability to attract potentially brand-loyal customers, and use by current customers but not new customers are believed to be disadvantages of:


A) sweepstakes.
B) money refunds.
C) frequent-user incentives.
D) coupons.
E) premiums.

Correct Answer:

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