Alan Is the CEO of Greensprings Landscaping Corp

Alan is the CEO of Greensprings Landscaping Corp. At the recent budget planning meeting, Alan stated that last year's sales were down from the previous period. He then went on to say that Greensprings would have a budget of $100,000 for advertising in the coming year. In this instance, Alan was using the .

A) arbitrary approach
B) executive decision process
C) objective-and-task approach
D) percentage-of-sales approach
E) competition-matching approach