An advantage of the percent-of-sales approach for determining the advertising appropriation is that .
A) it is objective
B) marketers can accurately estimate the level of effort needed to attain certain objectives.
C) it is scientific
D) it is logical and inexpensive
E) it is easy to implement

Question

Quizplus · Accepted Answer

The percent-of-sales approach is easy to implement because it involves setting the advertising budget as a fixed percentage of past or anticipated sales, making it straightforward and simple to calculate.

An Advantage of the Percent-Of-Sales Approach for Determining the Advertising