Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15 percent. This approach is an example of method of determining advertising expenditure levels.
A) competitive parity
B) percent of sales
C) arbitrary
D) affordability
E) objective-and-task

Question

Quizplus · Accepted Answer

The objective-and-task method involves setting advertising goals and determining the tasks needed to achieve those goals, such as increasing inquiries by a specific percentage.

Danielle Robinson, Account Representative for EXpert Advertising, Tells D'Orazio Tile