Dan is responsible for developing the promotional campaign for Under Armour's new line of footwear for teens. He will be writing advertising campaign objectives that are aimed at making the target customers' attitudes more favorable toward Under Armour, which should be stated in terms of .
A) communication
B) sales
C) demand
D) market
E) survey

Question

Quizplus · Accepted Answer

The advertising campaign objectives should be stated in terms of communication, as they focus on changing the target customers' attitudes and perceptions towards the brand.

Dan Is Responsible for Developing the Promotional Campaign for Under