The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.
A) the target audience
B) a budget
C) a media plan
D) objectives
E) advertising directives

Question

Quizplus · Accepted Answer

Objectives are the starting point for any advertising campaign as they define what the campaign aims to achieve. In this context, establishing clear objectives would help in formulating strategies to attract more teenagers to the ballpark.

The Owner of a Professional Baseball Team Asks the Account