The last stage in the development of any advertising campaign is
A) creating the advertising platform.
B) developing the media plan.
C) creating the advertising message.
D) evaluating the effectiveness of advertising.
E) defining the advertising objectives.

Question

Quizplus · Accepted Answer

The last stage in the development of any advertising campaign is evaluating the effectiveness of advertising. This is important to determine if the campaign was successful in achieving its objectives and to identify areas for improvement in future campaigns. The other options listed are important stages in the development of an advertising campaign, but come before the evaluation stage.

The Last Stage in the Development of Any Advertising Campaign