The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A) repetitive.
B) reminder.
C) pioneer.
D) competitive.
E) reinforcement.

Question

Quizplus · Accepted Answer

Reminder advertising is used to keep a brand name in the public's mind.

The Advertising Campaign for Crest Toothpaste Lets Consumers Know About