Many companies use more than one marketing channel to distribute their products to the same target market, a tactic known as:
A) multiple channeling.
B) strategic channel alliance.
C) intensive distribution.
D) dual distribution.
E) market splitting.

Question

Quizplus · Accepted Answer

Dual distribution refers to the use of more than one marketing channel to reach the same target market, allowing companies to maximize their reach and sales potential.

Many Companies Use More Than One Marketing Channel to Distribute