A channel that includes both a manufacturer's agent and an industrial distributor is appropriate when:
A) the firm wants specialized personnel to follow up the work of the sales force and expand the business.
B) the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force.
C) only one or two channels of distribution are available for the products.
D) the sales force is large and the marketer is thinking of cutting it down to reduce the costs of production.
E) customers are highly concentrated in one geographic area.
Correct Answer:
Verified
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