Which of the following is least likely to be a factor affecting the selection of marketing channels?
A) Customer characteristics
B) Product attributes
C) Product packaging
D) Competition
E) Environmental forces

Question

Quizplus · Accepted Answer

While product packaging can certainly have an impact on marketing and sales, it is less likely to be a significant factor in channel selection compared to other factors such as customer characteristics, product attributes, competition, and environmental forces.

Which of the Following Is Least Likely to Be a Factor