The major levels of intensity at which a company can choose to distribute its products are ____ distribution.
A) vertical and horizontal
B) cooperative, conflicting, and integrated
C) intensive, extensive, and exclusive
D) selective, cooperative, and conflicting
E) exclusive, selective, and intensive

Question

Quizplus · Accepted Answer

The three major levels of intensity of distribution are exclusive distribution, selective distribution, and intensive distribution. Exclusive distribution limits the number of intermediaries to only one or a few, while selective distribution limits the number of intermediaries based on certain criteria such as location or expertise. Intensive distribution offers a wide range of distribution channels to reach as many customers as possible. Therefore, the best choice is E - exclusive, selective, and intensive.

The Major Levels of Intensity at Which a Company Can