Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Question

Quizplus · Accepted Answer

Honey Farms' new product, Fudge-Dipped Strawberries, is targeted toward upscale consumers, meaning the company is likely focusing on exclusivity and a high-end image. An exclusive distribution strategy would limit the number of retailers who can carry the product, reinforcing the idea that it is a high-end, luxury item.

Honey Farms Is a Maker of Fine Chocolates