If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

Question

Quizplus · Accepted Answer

By forcing Kroger's grocery chain to place all of its products in the stores' most favorable locations, Purina is exercising channel power. They are using their influence to control the actions of their distributors in order to achieve their objectives. This can be a legitimate use of power in a channel relationship, but it can also lead to conflicts if not handled properly.

If Purina Forced Kroger's Grocery Chain to Place All of Its