Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of
A) channel conflict caused by inefficient communication between channel members.
B) open communication among the channel members.
C) methods of channel coordination designed to reduce ambiguity.
D) negotiating territorial issues among regional distributors of a product.
E) allowing one member of the channel to take the role of channel captain.

Question

Quizplus · Accepted Answer

Inefficient communication between channel members can lead to misunderstandings, frustration, and poorly coordinated strategies, which in turn can cause channel conflict. It is important for channel members to have open and effective communication to avoid these issues. However, simply allowing one member to take the role of channel captain may not be enough to address underlying communication issues. Other methods of channel coordination may be necessary to reduce ambiguity and improve collaboration. Negotiating territorial issues among regional distributors is also a potential source of conflict, but this may be less common than communication breakdowns.

Marketing Channel Members Are Likely to Experience Misunderstandings, Frustration, and Poorly