When Amazon.com introduced its Kindle Fire HD, it was available through Amazon.com, Staples office supplies stores, and a few other retailers. The Kindle Fire HD was most likely distributed through the _____ of distribution.
A) selective level
B) extensive level
C) intensive level
D) exclusive level
E) agent form

Question

Quizplus · Accepted Answer

The selective level of distribution involves using a limited number of intermediaries to distribute a product in a specific geographic area. In this case, Amazon.com and a few other retailers were selected to distribute the Kindle Fire HD, indicating that a selective level of distribution was used.