Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.
A) wholesalers
B) brokers
C) agents
D) merchants
E) retailers

Question

Quizplus · Accepted Answer

Agents are individuals or firms who represent a company and help them maintain contact with their clients. In this case, since the company is small and does not have a sales force, it is likely that they are using agents to maintain contact with their clients who are using their software. The other options, such as wholesalers, brokers, merchants, and retailers, do not fit the description of what the company is doing to maintain contact with their clients.

Rob Stevens Is the Head of a Company That Produces