Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(n) good.
A) convenience
B) specialty
C) shopping
D) unique
E) unsought
Correct Answer:
Verified
Q1: Discuss the dimensions of a product mix.
Q6: Distinguish between consumer products and business products.
Q7: To make intangible products more tangible or
Q23: Products are classified as being business or
Q24: Lindsay stops by the Safeway grocery, her
Q25: Convenience products are .
A) relatively inexpensive, frequently
Q26: Ryan is on his way to work
Q27: What type of product does Dannon Yogurt
Q143: What is brand equity, and what are
Q145: What steps should a marketer take to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents