The depth of a product mix is measured by the average number of:
A) convenience products as compared with the number of specialty products.
B) different product lines offered by the company.
C) different products items offered in each product line.
D) specialty products as compared with the number of convenience products.
E) product features that the company offers.

Question

Quizplus · Accepted Answer

The depth of a product mix refers to the number of variations offered for each product in the line, meaning the different product items offered in each product line.

The Depth of a Product Mix Is Measured by the Average