When a product experiences an increase in the number of competitors, it is usually in the growth stage of the product life cycle; however, when that competition becomes intense, it is in the stage.
A) introduction
B) branding
C) decline
D) maturity
E) adoption

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, competition becomes intense as the market becomes saturated, and companies strive to differentiate their products to maintain market share.

When a Product Experiences an Increase in the Number of Competitors