As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, Jessica is currently in the stage of the product adoption process for this item.
A) awareness
B) interest
C) evaluation
D) trial
E) adoption

Question

Quizplus · Accepted Answer

Jessica is in the awareness stage because she is just learning about the existence of the product for the first time.

As Jessica Enters Audio Jetz Car Electronics Department, She Is