An individual knows that a product exists, but has little information regarding the product and does not seek additional information. The individual is in the stage of the product adoption process.
A) trial
B) adoption
C) interest
D) awareness
E) evaluation

Question

Quizplus · Accepted Answer

The awareness stage is when an individual knows about the existence of a product but has little information and does not actively seek more information.

An Individual Knows That a Product Exists, but Has Little