The producers of Schick razor blades use a marketing strategy that includes large promotion expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the stage of the product life cycle.
A) decline
B) evaluation
C) growth
D) introduction
E) maturity

Question

Quizplus · Accepted Answer

The use of large promotion expenditures and price flexibility suggests that razor blades are in the maturity stage, where companies often use these strategies to differentiate their products and maintain market share.

The Producers of Schick Razor Blades Use a Marketing Strategy