When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.
A) awareness
B) interest
C) evaluation
D) trial
E) adoption

Question

Quizplus · Accepted Answer

The instant drink mix is already introduced in the market, hence the awareness stage has already been covered. The free samples are sent to move potential customers into the trial stage, where they can try the product before making a purchase decision. Therefore, D) trial is the correct answer.

When Minute Maid Mailed Out Free Samples of Its New