Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
A) late adopters.
B) non-adopters.
C) innovators.
D) middle adopters.
E) middle majority.

Question

Quizplus · Accepted Answer

The correct answer is choice C, "Innovators." The five categories of adopters are Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Non-adopters and middle adopters are not commonly used terms in the theory of diffusion of innovation. Middle majority is a term that refers to the group that adopts a new product after the early adopters and early majority but before the late majority and laggards.

Depending on the Length of Time It Takes Them to Adopt