Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

Name: Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers are generally more willing to purchase substitute brands for convenience products if their desired brand is unavailable, as convenience products are typically low-cost, frequently purchased items for which brand loyalty is often lower.

Consumers Are Reluctant to Purchase Substitute Brands If a Desired