When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
A) Interest
B) Awareness
C) Evaluation
D) Trial
E) Adoption

Question

Quizplus · Accepted Answer

In the evaluation stage, consumers evaluate the product based on their needs and whether it meets their criteria. This is when they consider the features and benefits of the product and determine if it is the right fit for them.

When an Individual Considers Whether a Product Will Meet Certain