A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Question

Quizplus · Accepted Answer

This statement is true. A product line consists of a group of products that are related in some way, such as by their intended use, marketing strategy, or technical features. The products within a product line are often marketed as a unit and are designed to meet the needs of a specific target market. Examples of product lines include Apple's iPhone line, which includes several models of smartphones with different features and price points, or Nike's running shoe line, which includes a range of shoes for different types of runners.

A Product Line Includes a Group of Closely Related Product