The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

Question

Quizplus · Accepted Answer

The atmosphere, décor, product choices, customer support, sounds, and smells all contribute to the experiential element of a retail store's total product.

The Atmosphere and Décor of a Retail Store, the Variety