An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
A) Trial
B) Adoption
C) Interest
D) Awareness
E) Evaluation

Question

Quizplus · Accepted Answer

The person is in the awareness stage of the product adoption process, where he/she is aware that the product exists but has little information about it and is not actively seeking it out.

An Individual Knows That a Product Exists, but Has Little