Which of the following best defines the interest stage in the product adoption process?
A) The buyer tries to find the product in a retail store.
B) The buyer considers the benefits and determines whether to try the product.
C) The buyer tries the product to determine its usefulness.
D) The buyer seeks information and is receptive to learning about the product.
E) The buyer uses objective sources to learn about the product.

Question

Quizplus · Accepted Answer

The interest stage in the product adoption process is when the buyer seeks information and is receptive to learning about the product. This is also sometimes referred to as the awareness stage. The buyer becomes aware of the product and starts to form an interest in it, but has not yet made a commitment to trying or purchasing it.

Which of the Following Best Defines the Interest Stage in the Product