When Fiat offers to let qualified buyers test drive the Fiat Doblo van, the dealer is trying to stimulate which stage of the product adoption process?
A) Awareness
B) Interest
C) Evaluation
D) Trial
E) Adoption

Question

Quizplus · Accepted Answer

Offering a test drive to qualified buyers is a way to encourage them to try the product, which is a characteristic of the trial stage of the product adoption process. It allows potential customers to experience the benefits and features of the product firsthand, helping them to make a more informed decision about whether or not to adopt it.

When Fiat Offers to Let Qualified Buyers Test Drive the Fiat