Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but brands.
A) arbitrary
B) descriptive
C) fanciful
D) generic
E) symbolic
Correct Answer:
Verified
Q79: Registration of a trademark with the U.S.Patent
Q134: A product that indicates only the product
Q135: Private distributor, manufacturer, and generic are the
Q140: Which of the following is the most
Q141: A(n) occurs when an organization uses one
Q181: Another common name for a private distributor
Q191: Elements that help create brand equity include
Q194: Craftsman tools, sold and branded by Sears,
Q211: When a product tries to capitalize on
Q219: Besides generic names, what other types of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents