A(n) occurs when an organization uses one of its existing brands to brand a new product in a different product category.
A) brand-extension
B) brand-licensing
C) family branding
D) individual branding
E) new-product branding

Question

Quizplus · Accepted Answer

Brand-extension occurs when an organization uses one of its existing brands to brand a new product in a different product category.

A(n) Occurs When an Organization Uses One of Its Existing