Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is
A) brand licensing.
B) character exploiting.
C) co-branding.
D) family branding.
E) trademark leasing.

Question

Quizplus · Accepted Answer

This scenario describes brand licensing, where Marvel Comics is allowing other organizations to use their characters for a fee or a percentage of the revenue.

Marvel Comics Allowed Various Organizations to Use Its Spiderman and Incredible