When designing a package, which characteristic is least important?
A) An association with the company's brand mark
B) Cost-effectiveness
C) Environmental responsiveness
D) Safety
E) The value it has as a promotional tool

Question

Quizplus · Accepted Answer

An association with the company's brand mark is the least important characteristic when designing a package. While it is important to have a package that is recognizable and consistent with the company's brand, it is not as important as the other characteristics, such as cost-effectiveness, environmental responsiveness, safety, and the value it has as a promotional tool.

When Designing a Package, Which Characteristic Is Least Important