If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called
A) co-branding.
B) brand extension.
C) brand licensing.
D) trademark licensing.
E) cooperative branding.

Question

Quizplus · Accepted Answer

This would be an example of brand licensing, where Subway is giving permission for another company to use its brand name on a new product. Co-branding typically involves two companies combining their brands on a single product, brand extension involves a company using their existing brand on a new product category, trademark licensing involves giving permission to use a specific trademark, and cooperative branding involves two companies working together to create a new brand.

If Subway Made an Agreement Allowing Another Company to Use