Brand licensing agreements can fail for many reasons but usually not because of
A) poor timing in the marketplace.
B) a lack of manufacturing control of the licensed product.
C) a strong match between the product and the licensed brand.
D) using the wrong types of distribution channels to market the product.
E) licensing the brand to too many unrelated products.

Question

Quizplus · Accepted Answer

A strong match between the product and the licensed brand typically contributes to the success of brand licensing agreements, not their failure. This alignment ensures that the product resonates with the brand's existing customer base and leverages the brand's equity effectively.

Brand Licensing Agreements Can Fail for Many Reasons but Usually