If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.
A) brand-extension
B) licensed
C) family
D) individual
E) new-product

Question

Quizplus · Accepted Answer

Brand-extension involves extending an existing brand name to a new product category. In this case, the company is using the Garnier Fructis brand name to introduce dryer sheets, which is a new product category that was not previously associated with the brand.

If the Company That Produces Garnier Fructis Shampoo and Conditioner