When ____ branding is used, each of a firm's products is branded with at least part of the same name.
A) individual
B) trademark
C) family
D) selective
E) brand-extension

Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding or corporate branding, is a strategy where a company uses one brand name for all its products and services. This allows for the products to be easily identified as belonging to the same company and creates brand recognition and loyalty. For example, Procter & Gamble uses family branding with brands like Gillette, Crest, and Tide, which all carry the P&G logo.

When ____ Branding Is Used, Each of a Firm's Products