While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of
A) streamline packaging.
B) generic branding.
C) store branding.
D) individual branding.
E) category-consistent packaging.

Question

Quizplus · Accepted Answer

The green bag labeled "potting soil" is an example of generic branding, where the product is labeled with a basic description rather than a specific brand name.

While Shopping at a Landscaping Store, Jessie Sees a Green