A ____ brand type is considered the least protectable under existing trademark regulations.
A) descriptive
B) fanciful
C) generic
D) symbolic
E) suggestive

Question

Quizplus · Accepted Answer

Generic brand type is considered the least protectable under existing trademark regulations because it consists of common words that describe the product or service, and hence, cannot be exclusively associated with any particular company.

A ____ Brand Type Is Considered the Least Protectable Under