Which of the following should be the least important concern for marketers when selecting a brand name?
A) Choosing a name that is easy to say and recall
B) Positively suggesting the product's major benefits
C) Designing a name that can be used in all different types of media
D) Developing an advertising campaign to introduce the name
E) Checking to see if the name is already trademarked by another company

Question

Quizplus · Accepted Answer

The primary focus when selecting a brand name should be on the name's relevance, recall, legal availability, and adaptability across various media. Developing an advertising campaign to introduce the name, while important, is a subsequent step that does not directly influence the intrinsic qualities of the brand name itself.

Which of the Following Should Be the Least Important Concern