The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, "Soaker." Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
A) Compatibility with other products in the line
B) Flexibility to be used in various types of media
C) Using fabricated names that cannot be duplicated
D) Indicating the product's major benefits
E) Keeping the brand name easy to remember

Question

Quizplus · Accepted Answer

The name "Soaker" indicates that the product's major benefit is its ability to soak up spills and messes.

The Anderson Advertising Agency Was Developing a Name for Their