A product that is simply labeled with the product category is considered a
A) private brand.
B) no-name product.
C) generic brand.
D) poor-quality item.
E) lean manufacturer brand.

Question

Quizplus · Accepted Answer

A generic brand is a product that is simply labeled with the product category or its name without any particular brand name. They are offered at a lower price than branded products, making them an affordable option for customers who are price-sensitive.

A Product That Is Simply Labeled with the Product Category